Thursday 10 September 2009

Germs - Will they ever learn?

A German Aids awareness group has come under fire for posting an online video that starts off with a young couple having sex in an apartment before revealing the male to be a grinning Adolf Hitler. Its closing message: "Aids is a mass murderer."

On Tuesday, a prominent German Jewish group and Aids prevention advocates demanded the ad be withdrawn. "It is disgusting and we're asking the producers of the campaign to pull it," said Joerg Litwinschuh of German Aids Assistance, an awareness group.

He said the ad, commissioned by Regenbogen, German for rainbow, seemed designed for little more than shock value and was offensive to people who have HIV. "We denounce this ad. I can say that absolutely," said Volker Mertens, a spokesperson for another group, the German Aids Foundation.

Stephan Kramer, general secretary of the Central Council of Jews in Germany, issued a statement calling the ad "a defamation and mockery" of Holocaust victims. "Apparently the initiators and producers of this campaign are only concerned, without consideration for other's emotions, with provocation based on this slogan: Hitler sells," Kramer said.

On Monday, Regenbogen deputy head Heiko Schoessling told The Associated Press that the ad would run on German TV and in movie theatres. He said the "mass murder" campaign would also include radio spots, music videos, print ads and posters featuring former Iraqi dictator Saddam Hussein and former Soviet leader Josef Stalin. The next day, as criticism mounted, Regenbogen spokesperson Jan Schwertner said plans for the video and the broader campaign were not final. Talks with TV stations and theatres are continuing, he said, but would not disclose when and where the ads would appear.

German broadcaster RTL said it was contacted by Regenbogen about the ad but decided against airing it. "After having talked to child welfare authorities, RTL decided to not screen the campaign," said Cordelia Wagner. She said RTL made the decision last week after considering "the entire context" of the ad, meaning both the use of Hitler's image as well as the explicit nudity and sexual content. Schwertner defended Regenbogen's decision to use Hitler's likeness, saying the aim was to "give a face" to HIV!!

Until recently, Germans resisted taking creative liberties with Hitler as they reckoned with the horrors of the Nazi past. But as the World War II generation dwindles, that resistance is fading.

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